the collection

leisure apparel inspired by the artistry that fuels the creative journey of producing world class live music events. our pieces are created to honor the process - the oft-unseen hours, quietly grueling focus and the expansive and collaborative mastery that results in showmanship performed by music’s legacy icons, emerging superstars and today’s pop stars.

a capsule that fuses premium comfort with refined minimalism, made for those of us who live in motion and create on our own.

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a community

of creatives, artists, executives, techno-digital, live production, stage management, costume, fashion, hair & makeup, media, and management specialists; choreographers, dancers, singers and musicians whose professions require a mutual charge, to collaborate with music icons tasked with a dream all their own, to perform in front of their most devoted fans and followers on the biggest stages the world over.

an exclusive society of performing arts scientists in a lab behind closed doors.

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comfort for creatives

call time tee

$50

world tour pullover

$150

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originally developed as an an episodic documentary for television and/or SVODs, our founder reimagined the content as an expanded IP focused on recognizing and celebrating the storied rigors of perfection and the pursuit of showmanship that is developed and mastered behind closed doors. the marque is curated to amplify awareness of the many professionals behind the icons taking center stage across countries and continents from symphony halls to stadiums.